NEXEN TIRE became a part of Bundesliga by signing a partnership with
Eintracht Frankfurt, a renowned German football club.
Founded in
1899, and boasting an older than 100 year history, Eintracht Frankfurt
is one of the best football clubs in Germany. This team is also well
known as the club for which the famous Korean footballer, Cha Bum-keun,
played for.
In Europe, an arena of many global tire brands, NEXEN TIRE has strived to improve its brand value through sports marketing.
